LVL 01
A real problem?
Is this a real pain for someone specific?
1 idea · 6 trials · 1 verdict
Or start from one of these
Type a few words or pick one above
Six questions, one sentence each. You get a score per dimension and one concrete fix for every weak spot.
Stage select
LVL 01
Is this a real pain for someone specific?
LVL 02
Are there enough of them, and why now?
LVL 03
What can you do that most others can't?
LVL 04
Who else helps these people today?
LVL 05
Is there a believable way to earn?
LVL 06
Why are you the right person to try?
Honest, not harsh
Pursue, Refine & Resubmit, or Rethink, every read starts with what's genuinely working before it names what's thin.
Mentor Mode is a reward
Clear a quest with a Pursue verdict and your mentor unlocks for that idea. It challenges execution, never your vision.
Your founder class
After two quests, the shape of your scores shows how you think as a founder, which is not the same as whether an idea is good.
Bonus level
Six tiny reminders that everyone starts as a level-one founder.
Start before you're ready
Nick D'Aloisio was 17 when Yahoo bought Summly. He built the first version in his bedroom, in between homework.
See it before you play
Scores, the reason behind each one, and a single next move you can actually do this week.
Example read
Problem
Busy owners genuinely hate editing their own clips.
Market
Restaurants are a start; branch into salons next.
Edge
Any freelancer with a laptop can undercut you.
Competition
Fiverr already exists for one-off jobs like this.
Money
A monthly retainer works if turnover is steady.
Why you
You've cut three reels that each hit 10k views.
Your next move: ask five owners what they currently pay a freelancer per clip, and whether they'd lock in a flat monthly rate. That one answer moves three scores at once.